Geysir
Funding preservation at Iceland's most famous geyser.
Geysir, one of Iceland's best known tourist sites, used paid parking to fund infrastructure and preservation with no public money, while keeping tour operators on side.
Haukadalur, Iceland
Geysir draws huge year round tourist volumes onto sensitive land. The owners wanted to build infrastructure and protect the site, but needed to fund it without public money, and without alienating the tour operators who bring visitors every day.
Parka introduced automated paid parking that funds the site entirely from visitor revenue. Owners and tour operators worked together through a multi year rollout, and roughly 1 million visitors a year now pay for parking, sustaining ongoing preservation work.
“Paid parking funded the infrastructure, with no public money and the tour operators on side.”
Geysir, Haukadalur
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