About Parka

The operating system for smart parking and smart cities.

Parka began in Iceland, where smart-city technology is mature and the conditions are unforgiving. Since 2016 our technology has run for the Icelandic Road Administration and across hundreds of thousands of journeys. Today we are expanding across the UK, Europe, and the US.

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Parka users
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Parking zones
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Campsites
2016
Proven since
Why we exist

Most parking decisions are still a guess.

Towns, scenic areas, and road networks are under pressure, and the people running them are forced to decide without evidence. Parka exists to change that, turning every vehicle movement into live data, seamless payments, fair enforcement, and revenue, on one platform.

Evidence over anecdote

We replace guesswork with live, location-specific data operators can act on.

Built for the real world

Proven in harsh Nordic conditions, rural sites, tourist regions, and dense cities.

Compliant by design

Anonymous, GDPR-first, and ISO 27001 certified from the ground up.

Scale without friction

Minimal hardware, fast deployment, and no limit on site size.

The team

Built by people who know the kerb.

An expansion team taking proven Icelandic technology into the UK, Europe, and the US, backed by the engineers who built it.

Leadership
Freyr Ólafsson
Freyr Ólafsson
Chief Executive Officer
Pernille Lindberg Bruhn
Pernille Lindberg Bruhn
Chief Technology Officer
Sveinn Ingi Steinthorsson
Sveinn Ingi Steinthorsson
Chief Financial Officer
Ægir Finnsson
Ægir Finnsson
Co-Founder
Board
Ingvar Hjalmarsson
Ingvar Hjalmarsson
Board Member
Danielle Pamela Neben
Danielle Pamela Neben
Board Member
Kristófer Leifsson
Kristófer Leifsson
Board Member
Derek Collins
Derek Collins
Advisor, Ireland
Growth and expansion
Paddy Ryan
Paddy Ryan
Sales and Technology
Tim Marting
Tim Marting
Head of International Business Development
Operations and implementation
Gunndis Eva Reykdal Baldursdottir
Gunndis Eva Reykdal Baldursdottir
Implementation Manager
María Ester
María Ester
Growth and Operations Manager
Óliver Dór Örvarsson
Óliver Dór Örvarsson
Junior Financial Controller
Engineering and technology
Daníel Björn Baldursson
Daníel Björn Baldursson
Full Stack Developer
Mateusz Mielniczuk
Mateusz Mielniczuk
Software Developer
Márcio Pinho
Márcio Pinho
Software Developer
Bjarni Magnusson
Bjarni Magnusson
Technical Specialist
Aleksa Arsic
Aleksa Arsic
Brand Design and Webflow
SL
Stefán Laxdal
Engineering
photo to come
Customer service and support
Bjarni Ólafur Eiríksson
Bjarni Ólafur Eiríksson
Customer Service Manager
Sigríður Harpa Jónsdóttir
Sigríður Harpa Jónsdóttir
Sales, Service and Marketing
Hildur Bryndís Árnadóttir
Hildur Bryndís Árnadóttir
Project and Implementation Manager
Elmar Björgvin Skúlason
Elmar Björgvin Skúlason
Customer Service
Commercial Iceland
Thorsteinn Gudjonsson
Thorsteinn Gudjonsson
Sales and Marketing Executive
Gudjon Kristinsson
Gudjon Kristinsson
Sales and Marketing Specialist
Guðrún Björg Eggertsdóttir
Guðrún Björg Eggertsdóttir
Sales